Presented by the Building Industry Association of Southern California and National CORE, the Housing Attainability Conference will convene business, community and civic leaders to explore Opportunity Zones 2.0, regulatory modernization, innovative financing tools and successful public-private partnerships that can accelerate housing production and expand housing opportunities at all income levels.
2026 Program
Moving Beyond the Crisis
Addressing Housing Attainability through Innovation and Effective Partnerships
9:00 a.m. WELCOME
9:30 a.m. Taking Action to Address the Housing Crisis – A Government Perspective
Senator Kelly Seyarto, 32nd District; Assemblymember Juan Carrillo, 39th District; Senator Rosilicie Ochoa Bogh, 19th District; Senator Bob Archuleta, 30th District
Moderator – Jonathan Lansner, Southern California News Group
10:15 a.m. Affordable Housing and the integration of different product types as part of a master plan or development strategy
Tom Grable, former CBIA Chair; David Bartlett - Executive and Vice-President, Brookfield Residential Properties; John Reekstin - Executive Vice President of Community Development, The Olson Company
Moderator - Alexa Washburn - Chief Development Officer, National CORE
11:05 a.m. The view from Washington - Congresswoman Norma Torres
11:25 a.m. Market Rate Case Studies: successful builder/city partnerships
Jeremy Parness - Regional President, Lennar; Steve Ruffner - Senior Vice President, KB Home; SCAG President Ray Marquez, Mayor Pro Tem City of Chino Hills; John Ohanian - General Manager, DMB Development
Moderator: Randall Lewis - Sr Executive Vice President - Marketing, Lewis Group of Companies
12:15 p.m. Lunch is Served
12:45 p.m. Featured Speaker - State Treasurer Fiona Ma
1:15 p.m. Opportunity Zones 2.0: What does this mean for housing?
Recorded remarks by HUD Secretary Scott Turner
Jeff Burum - Founder, National CORE; Brian Coleman - Project Financing Manager Regional Engagement team, California Governor’s Office of Business and Economic Development (GO-Biz)
2:00 p.m. CLOSING REMARKS
